Accessibility
We want this site to work for everyone who uses it, including people using a screen reader, a keyboard, or a phone in bright sun on a sale day.
What we aim for
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. That is the standard most commonly referenced under the Americans with Disabilities Act for websites.
What we have done
- Every page works from the keyboard alone, with a visible focus outline and a “skip to content” link.
- Text and interface colours were checked against their backgrounds for at least 4.5:1 contrast (3:1 for large text and interface borders).
- Images that carry meaning have descriptive alternative text. Purely decorative images are hidden from screen readers.
- Headings run in order so a screen reader can navigate by structure, and every form field has a real, visible label.
- The moving background on the home page and the sale clips on the advertising page can each be paused, and none of them start at all for visitors whose device asks for reduced motion.
- Layouts reflow to a single column down to 320 pixels wide without horizontal scrolling, and tap targets are sized for thumbs.
- Nothing on the site relies on colour alone to convey information.
Known limitations
We would rather tell you than have you find out:
- The advertisement examples are supplied as finished artwork by our clients, so the words inside them are part of an image. We describe each one in its alternative text, but the text inside cannot be resized or read directly by a screen reader.
- Some sale barn logos come to us as low-resolution files and may look soft on a high-density screen.
- The background video and the sale clips are silent and carry no information that isn’t also in the surrounding text, so they have no captions. They are marked as decorative.
Tell us if something doesn’t work
If any part of this site gets in your way, we want to hear about it, because it helps us fix it. Call or text 580-259-0683 or email info@bluestemdigital.com. Tell us the page and what happened, and we will aim to respond within five business days and to put it right as quickly as we reasonably can.
If you would rather not use the website at all, call us. We are happy to take the whole conversation over the phone and can send you anything on this site in another format.
How this was assessed
This site was evaluated by self-assessment during development, including automated checks for colour contrast, layout reflow, tap target size and missing alternative text. It has not yet been audited by an independent third party.